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We fuse impeccable aesthetics with strategic mastery to help brands tap into creativity with purpose. Our specialty? Elevating brands through innovative, bold visuals steeped in calculated strategy and dripping with their unique “it factor.”
We don't rely on looks alone — we blend thoughtful research with boundary-pushing visuals to create branding and content that wins hearts, loyalty, and business — helping you look good and sell better.
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we're more than meets the eye / and we know you are too.
I've spent the past decade learning everything there is to know about brand-building. Design, social media, strategic storytelling — I've mastered it all and honed my creative edge. Why? Because I love it. And because I know how vital yet overlooked these disciplines are for growing businesses. If your creative elements are bomb, your brand can go further (and nothing beats helping female founders succeed).
meet our founder
Cami Sarria
My obsession with branding and marketing started early on, leading me to earn a double major in marketing and public relations, plus a minor in social media (because the impact of socials is undeniable). After graduation, I spent years working in the marketing industry for brands big and small across multiple industries.
Now, I assemble top-tier teams to bring unique brand visions to life for major players across industries. We don't just create stunning work — we shape stories and aesthetics that set our clients apart.
SELF is the culmination of decades of learning, pursuit of excellence, and more hours at my computer than I’d like to admit. But working beside dope brands doing big things makes everything worth it.
TBH, this agency is one big pinch-me moment, and I’m honored you’re here.
xo Cami
cami's creative deck
A glimpse behind the curtain
Hitting 6 figures in our first year of business (it’s not the dollar sign, it’s the impact it represents).
Favorite part of the creative process
Industry hot take
Wildest fun fact
cami's creative deck
A glimpse behind the curtain
Creating something from start to finish and seeing how each project turns out so differently (nothing beats seeing a client’s reaction to their vision coming to life).
Proudest founder moment
Industry hot take
Wildest fun fact
Just because something looks good doesn’t mean it will perform, and just because someone is good at Instagram doesn’t mean they can help you generate growth from it.
Proudest founder moment
Favorite part of the creative process
Wildest fun fact
I didn't know any English when I moved to America from Venezuela at nine years old. Within one year (5th grade), I was fluent.
Industry hot take
Proudest founder moment
Favorite part of the creative process
Sure, you could do it..
but we'll do it better.
(And you can invest your time doing literally anything else you want)
our philosophy
Your vision is unlike any other. We believe that once we identify it, amplify it, and create strategic visuals that make it impossible to ignore — you solidify your spot at the top. Don’t worry, it’s not lonely up there (just ask our clients).
The Self Ethos
meet the team
other faces you might work with
head of operations
alyssa
social media manager
danna
content creator
bella
editor
bianca
videographer + editor
daily
"Working with Cami & her team at SELF has by far been one of the best decisions I could’ve ever made for my business
When I told Cami the vision I had for the launch of my e-book, her creative brain & team did all the heavy lifting for me in terms of direction & execution and the outcome was just.. BEAUTIFUL. More than I could’ve asked for. And the day I launched my e-book I made more than twice of what I spent on launching it in ONE day. If you’ve ever considered hiring ANYONE for social media content / campaign launches / rebranding etc, Self The Agency is your team. Forever a loyal client, I’ll be recommending everyone to them from now on."
Rachel, Skin Solutions by Rachel
Working with SELF was not only a great experience but an overall BOSS move for my business
& my rebrand! Cami and her team were so professional, efficient and ahead of the curve. They truly have an eye for content creation, marketing and branding overall. I’m so happy they were a part of my evolution!”
Rachel, Modest PMU
"I did a strategy call with Cami today and omg, it was soooo amazing
I came in very confused and cluttered with my ideas and how to move forward in my business. She was able to understand all of my jumbled thoughts and was able to organize exactly what I was trying to explain. Cami had an entire plan and strategy with actionable steps of how I could move forward. I highly highly recommend working with her!”
Marsha, Dr. Marsha Evans
"I came to SELF for a set of fresh eyes. After establishing my business for 2 years I felt the need for a rebrand
After our consultation, I could not explain to you how clear the vision was. It was as if she grabbed all the pieces of my brand to build this strong and solid foundation. The direction could not have been more clear along with the branding. SELF was able to put all entities into one to create this cohesive and strong brand. 6 months after the rebrand I can tell you how well my audience resonated with the structure, new brand and new flow of business. I have since multiplied my bookings and have continued to grow my name. The mission could not be any clearer and this I owe to SELF. Thank you for helping me bring all aspects of my business to life. Give your business the fresh set of eyes as it deserves. TRUST ME! I could not be more grateful for the vision given."
